More people have more access to more readers for less money than ever before in history. It means a lot of dross but it means a lot of very talented people can find and nurture a readership in ways that were not possible twenty years ago. From a creative perspective that is all that writing is about.
It sounds like a cliche but it... you do sing about what you know about. And I grew up in a small town and I grew up in a place where your whole world revolved around friends family school and church and sports.