The way I look at it everything is a trade. You acquire some money so then you've got no financial burdens but everyone wants your money and so who can you trust? Or you've got no money and you can trust anyone but then you've got the worry to pay bills. Which is worse?
Swing voters are more appropriately known as the 'idiot voters' because they have no set of philosophical principles. By the age of fourteen you're either a Conservative or a Liberal if you have an IQ above a toaster.